These days you will come across a lot of vocabulary based around the Uber concept. Words like “just like Uber”, or “just like Airbnb”. Now we have an Uber for X where X takes the name of industry that is using the app. So it could be Uber for doctors, uber for security personnel etc.
As time goes by you will be hearing more Uber for Xs’ startups coming up everywhere because this on demand business model has become very popular and is expanding quickly, as it starts being adopte by many sectors.
Many people believe that to start up an on demand business you need to be tech savvy. However that is not the case. In fact, if you are from an industry “X”, then you have an upper hand as you already have the knowledge on how your industry works.
Are you one of those who are in an industry and are weary of modernizing it because you are no technical know how? Worry not. Here we discuss how you can use your industry experience to create an Uber for X or on demand app that is better and successful.
CUSTOM AN EXPERIENCE THAT IS DISTINCT TO YOUR BUSINESS
With the rising popularity of Uber like apps, many software companies have sprung up too, providing white labeled solutions that can easily be customized for the various industries that want to us it. This is ideal for anyone who is new to a specific industry.
Even though the general model is the same, i.e. client requests a service/product, and the service provider provides it, the problems start arising because every industry has their own way of working. Therefore it is important to get your app customized according to your industry requirements, taking care to ensure that the client pain points are addressed, therefore making it popular amongst them. This will ensure that your business rises above the rest. Knowing your industry in and out will go a long way to ensure that your app is customized exactly according to its requirements, and that no detail is overlooked.
USE YOUR CURRENT DATA AND ANAYTICS TO YOUR ADVANTAGE
Before embarking on any new venture, it is important that a through and detailed market research has been conducted. This should be done even before you approach any developer. Questions that should from part of your research include:
- Who is your target audience? What age category do they fall under?
- What is their location?
- What interests do they have?
- What would they like to see being improved in your business?
- What sort of promotions is popular with them?
- What platform do they have on their smart phones? Do they have Android, IoS on their phones? They may even be partial to Blackberries.
This data can be obtained directly from your website or email list if you are already an operational industry. Apart from providing valuable analytics, they will also give you answers to all your questions, thus providing guidance for further research if required.
USE YOUR EXISTING CLIENTELE TO YOUR ADVANTAGE AND CUT DOWN ON CUSTOMER ACQUISITION COSTS
Every business has to pay the price for acquiring new customers. This price includes things like marketing costs as well as the time spent in helping drive app downloads and other conversions that are crucial for the success of your business.
Expecting your business to start raking in the money as soon as you launch the app is very unrealistic, especially in today’s highly competitive app market. It is even more difficult of you are a new start up. However, as a veteran in your business field, you already have a large number of customers who trust you and are interested in the smart service that you intend to offer. You are therefore saved the extra expense of customer acquisition. All you need to do is talk to your existing customers and use them and their network to promote your business and start getting them to download the app.
CREATE MEANINGFUL RELATIONSHIPS OUT OF YOUR EXISTING ONES
If you want a strong foundation for your business, do not overlook the important element of partnerships. If you are in the business of providing a professional service, like hairdressing, your industry expertise along with your relationship with other professionals will give you a heads up for trust building and bringing new clients on board. You can also use your relationship with vendors or suppliers as they might want to become sponsors, or who will also benefit from your target market.
It is therefore a good idea to use your working relationships, and other online connections as well as trade show contacts to explore a relationship that is beneficial to all.
PUT YOUR EXPERIENCE TO GOOD USE BY EMBRACING CONTENT MARKETING
Content marketing is actually creating unique and outstanding content for your clients, both existing and potential via social media sites such as Facebook, and whatsapp, blog posts, or other content such as eBooks, infographics and whitepaper. It is important to build trust for your brand and this can only be done when customers can see whether you are addressing their needs or not.
Since you are the expert in your industry, you can use your knowledge and experience on what your clients want or their problems, and create content that addresses these issues. This will help in establishing your app as a solution that they will embrace.
As an industry expert you are at the right place to take your business forward, but for that you also need a right technology partner, that will help you make your business successful and take you to the top.
If you have a great idea for Uber for X then you need to get your research done and then approach a development company so that they can get you set up and running so that you can give your customers an efficient service.